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September 4th, 2015

You need a social expert. Not an intern.

By Public Relations and Social Strategist, Kelly Gentile What’s the quickest way to push a social strategist’s buttons? Try this phrase: “Oh so you get paid to just sit on Twitter and Instagram all day, and post a photo or a video and a nice status update, maybe answer a few questions and call it a day, right?” Or even Read More…

January 18th, 2013

LieStrong!

By all accounts, liars are having a banner week. From Lance Armstrong finally spilling his guts to Oprah that he’s been on far more than just his ten speed, to Notre Dame linebacker Manti Te’o and his super-confusing maybe real, maybe fake, maybe dead, maybe never-alive-in-the-first-place girlfriend saga. Well, here in the advertising world, we’re no strangers to lies. Heck, Read More…

January 11th, 2013

Don’t blame the messenger.

Why do we get a nervous twitch anytime we hear statements like, “Outdoor just doesn’t work for us, neither does radio,” or “We’ve never had success with digital display ads.” Why? Because it puts all the blame on the media, rather than the message. Or the actual strategy. Or a few other variables that may impact campaign effectiveness and sales. Read More…

December 4th, 2009

I Can’t Stand Agency People.

By Pat Pujolas, Brokaw Creative Director I recently had the opportunity to present a piece of strategy work to some colleagues at a renowned global agency. In doing so, I got to see firsthand what it’s like to sit on the other side of that table and feel what the client feels, if only for one meeting. Let me tell Read More…