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June 8th, 2012

The art of selling.

Marketing is a lot like going on a blind date. Let’s face it: one of the parties usually does not want to be here. She’s been set up (possibly by her mom), and she isn’t in the mood to talk. Or listen. So, how do we approach this situation? Or, here’s a better question, how did YOU attract your current Read More…

October 8th, 2010

Going Mobile.

By Brokaw Digital Media Strategist, Katie Riley Adoption and usage of mobile has grown more rapidly than any other personal technology…  Ever. eMarketer is currently estimating that about 80% of the U.S. population (246MM people) now use a mobile phone. It’s not just the number of users that are changing, but we have also moved on from our Zack Morris Read More…

June 18th, 2010

What Working Women Want

By Leah Soeder, Brand Strategist It’s no secret that communicating with women effectively is crucially important to the success of many marketing campaigns.  And for many years, the focus has been on moms in particular, because they wield so much of the decision-making power in their families. But “mom” is only one facet of a woman’s identity—and it may not Read More…