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June 9th, 2011

Stop being so rational.

Why, after a long, four-day workweek, do you feel the need to go home and have a pizza, or a 9.1% Lake Erie Monster (yowzers!), or perhaps a triple scoop of Edy’s Double Fudge Brownie Ice Cream? Why? Because you have a weak prefrontal cortex, and you know it. Or at least author Jonah Lehrer knows it. After all, in a Wall Street Journal article, Read More…

March 10th, 2011

Find your voice.

Do all of your tweets, ads, newsletters, point-of-sale materials, internal docs., etc. sound like they’re coming from the same company? Does your brand speak with one voice? Better question: do you have a voice? What is it? For instance, the voice we use for vitaminwater might be described as your “witty, enlightened b.f.f.” For University Hospitals, it’s more like “nationally-recognized Read More…

March 5th, 2011

Trust us . . . great relationships = great work

Why is there so much dismissively average work in the world today? Because it’s easier, faster, cheaper, and safer. Let’s face it, great work entails risk. And most of us want to avoid risk. So, how do we get our clients to take a leap of faith and do the kind of work that helps turn a local rustbelt dinosaur into Read More…