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August 26th, 2016

The Happiest Hour

By Brokaw Senior Communications Manager, Kelly Gentile You made it! It’s Friday afternoon. Why not congratulate yourself with a cocktail and a few booze-inspired insights from your favorite, occasionally-imbibing ad agency? Because this summer, beer and spirits brands have been doubling-down on some big (possibly liquid courage inspired), risks in digital. Was it a good idea? (Drink if you said Read More…

September 4th, 2015

You need a social expert. Not an intern.

By Public Relations and Social Strategist, Kelly Gentile What’s the quickest way to push a social strategist’s buttons? Try this phrase: “Oh so you get paid to just sit on Twitter and Instagram all day, and post a photo or a video and a nice status update, maybe answer a few questions and call it a day, right?” Or even Read More…

January 18th, 2015

And the award goes to..

It’s been five years since I watched an awards show or major sporting event alone. I’m not talking about Oscar Parties and Super Bowl ragers, I’m talking hashtags and screengrabs (of the TV kind). The social web has forever changed how we watch major televised events. Heck, even folks attending live seem to be addicted to the second screen (is it Read More…

March 21st, 2014

How to rise above content marketing blah blah.

Does your social media strategy feel like an itchy coat that doesn’t quite fit your brand? Do the buzzwords “content marketing” feel like some mystical thing like Captain Kirk and the Klingons sharing a laugh? The reality is that social media is no different from anything you’ve been doing as a marketing or communications professional. To fully understand how we Read More…

February 22nd, 2013

We know everything about you. (Nice shirt, BTW.)

We know a newsletter telling you the Internet is collecting all your information and selling it to advertisers isn’t exactly groundbreaking. Within the advertising industry, it’s common knowledge that a majority of the ads you see online are based on your demographics and browser behavior. Case in point, three different Brokaw employees will see three different ads on the same Read More…

February 1st, 2013

Super Bowl…more like the SOCIAL Bowl.

Social Bowl, get it? No? Well, don’t worry. You will. See, everyone knows the Super Bowl is the TV event of the season for advertisers. But it’s quickly becoming one of the biggest social media events of the year, too. With an average price of $3.5 million for a 30-second spot, many companies are no longer satisfied with only having Read More…

September 21st, 2012

NBC: The Internetwork. (See what I did there?)

By Brokaw writer and wacky next door neighbor Aaron McBride Do you hear that buzz? No, it’s not just the bees being extra mad and stingy because they’re about to die. It’s actually the sound of audiences fluttering in excitement over the new fall TV lineups. Yep, it’s that time of year when the networks are longing for the next Read More…

July 13th, 2012

Can we have your attention, please?

The good news is… you’ve done your homework. And put in over 200 hours developing a brilliant, new brand positioning and an impressive 87-page SWOT analysis deck (with sweet PowerPoint transitions)—not to mention, you have an incredible 360-degree connections plan designed to get in front of the right audience at exactly the right time. The bad news is… you’re still Read More…

December 11th, 2009

2009 Digital De-Brief: The Good, the Bad, and the Ugly

By Holly Hacker, Digital Strategist Let’s keep this end of the year recap short, sweet, and simple, just the way I like it. Looking back over the span of 2009, here are my picks for what was good, what was bad, and what was just plain ugly in the world of digital. The Good: Facebook helps companies connect with their Read More…