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December 30th, 2010

This is facts

Served to you by Brokaw copywriter, Trish DiFrancoWith the first-ever personalized viral responses on YouTube, Old Spice took the throne this year for innovative interactive marketing campaign. You can expect even more creative social media optimization for 2011. In fact, eMarketer.com predicts U.S. social network ad spending is expected to jump up 2.09 billion, up 24.2% from 2010. Reuters predicts Read More…

August 20th, 2010

This week’s meltdowns. (Or “Why you need a social media damage control plan in place right now.”)

McDonalds McNugget Mayhem—Toledo woman loses mind at drive thru window. Business as usual for unfazed worker. Flight Attendant Slides Down to Facebook Fame—JetBlue flight attendant Steve Slater swears at a noncompliant passenger over the intercom. Chugs a beer. Then deploys emergency slide, scooting down into Facebook folk hero status. Ba-bye. Girl Quits Job on Dry Erase Board—Exposes sexist boss’s Internet usage Read More…