today: advertising, digital, and content marketing / tomorrow: the world / then: the moon

live bro-cam!

sign up for our electronic newsletter.

it’s like candy for your inbox

watch brokaw culture vid

Spoiler alert:
our spirit animal swims in Lake Erie.

June 29th, 2012

How to pinpoint the influencers.

Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your community? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone is based on 25 factors—including everything Read More…

June 22nd, 2012

The Internet and the Bus Monitor.

By Brokaw Digital Strategist Katie Riley A true love story. So just how powerful is this social media stuff, anyway? Well, by now you have probably heard of Karen Huff Klein, a bus monitor for the Greece School District in Greece, NY, who was viciously bullied while watching over students on a bus ride home – with video of the Read More…

February 3rd, 2012

I’ll have the McFail with a side of hot mess.

By Brokaw Writer, Trish DiFranco Last week, McDonald’s launched a social media campaign that raked in mostly headaches for the billion-dollar burger joint. The campaign, meant to showcase their farm fresh quality, voraciously spiraled into a haterade campaign once in the hands of the Twitterverse. Using the hashtag #mcdstories, McDonald’s kicked it off with this tweet: To their chagrin, #mcdstories Read More…

October 8th, 2010

Going Mobile.

By Brokaw Digital Media Strategist, Katie Riley Adoption and usage of mobile has grown more rapidly than any other personal technology…  Ever. eMarketer is currently estimating that about 80% of the U.S. population (246MM people) now use a mobile phone. It’s not just the number of users that are changing, but we have also moved on from our Zack Morris Read More…

August 24th, 2010

Which town is your town?

MyTown . . . for the new school. Attention retail clients, early adopters, and mobile marketing junkies (Dad, you can skip down to the next section). If you haven’t already, you might want to download the free app MyTown to see what all the hype is about. After all, this location-based, Monopoly-like social game hit over 3.1 million users this Read More…