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October 24th, 2016

Your brand on SNL

By Brokaw Account Coordinator, Lindsey Brenkus Since their season premiere a few weeks ago, Saturday Night Live has seen their highest week-three rating in eight years. And while a certain screwball election may have something to do with that, there are still things we can learn from the very funny people at SNL on how to keep your brand fresh, Read More…

November 8th, 2013

Live from New York – it’s brand self-awareness!

With musical guest, Chumbawamba! And starring…. diversity issues! 38 seasons. 137 cast members (including 1 Iron Man). And umm…only 3 African-American women. Yep, Saturday Night Live is under attack for its lack of African-American female cast members. And they would’ve gotten away with it, too, if it wasn’t for that pesky Kenan Thompson. So how did SNL handle this giant Read More…

March 8th, 2013

What women really want.

Turns out, a lot of marketers couldn’t tell you. And in honor of International Women’s Day, we thought we’d point out how so many brands are still epically failing at targeting the xx population. For holding 75% of the purchasing power in the United States, women are grossly misunderstood. Or rather, barely-even-trying-to-be-stood. The majority of us aren’t snapping on rubber Read More…