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March 3rd, 2017

Keep it simple like the space bar

By Mark McKenzie, Associate Creative Director/keyboard aficionado We live in complicated times. News feeds filled with political vitriol. Oscar envelopes filled with incorrect winners. Every corner of our eyes filled with content marketing content and e-newsletters spewing forth blah blah. It all begs for a little space. (And puns!) Without further ado, a clumsy soliloquy for the space bar: Space Read More…

April 10th, 2015

A Shout-out to the Paper Clip.

Some perceive it as a “Gem” of design. Others might view it as an Objet d’art. And still others see it as the perfect lockpick. (Hmmm.) Whatever your point of view, this inhabitant of offices everywhere has been stared at, thought about, and utilized for over 100 years. And it has remained basically unchanged. There is a powerful lesson here—a Read More…

November 17th, 2014

Some Less is More Amore

It’s only natural to become numb to something once you’ve experienced it enough. You know, like Ramen noodles after a week. Reggae after two songs. Advertising after a lifetime. (Yeah, that’s right. I said it.) But it’s true, many consumers are numb to advertising. And in their defense – it’s EVERYWHERE. So how can your brand get their attention? Well, Read More…