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February 11th, 2016

Fact: #ContentMarketing is Still Selling

The Content Marketing Institute provides this definition for Content Marketing: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” Notice I bolded that last bit? “Profitable customer action.” They go on to write; “Basically, content marketing is the Read More…