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January 11th, 2013

Don’t blame the messenger.

Why do we get a nervous twitch anytime we hear statements like, “Outdoor just doesn’t work for us, neither does radio,” or “We’ve never had success with digital display ads.” Why? Because it puts all the blame on the media, rather than the message. Or the actual strategy. Or a few other variables that may impact campaign effectiveness and sales. Read More…

July 27th, 2012

Chick-fil-Ain’t this interesting?

As Chick-fil-A works through its current PR nightmare involving everything from recalled Muppet toys, to an anti-gay company stance, to a fictitious Facebook user masquerading as a young girl named Abby Farle defending Chick-fil-A (see “her” posts below), we thought about a few lessons every company can take away from this. Save the waffles for breakfast. Pick a position and Read More…