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March 15th, 2013

The problem with problems.

Marketing relies on creativity. And creativity, at its core, is problem solving. But here’s the trick: there are many, many (read: tons of) ways to solve a problem. Sometimes, it takes looking at a problem in reverse. Or forgetting everything you thought you knew. Or getting an outsider’s perspective. Or, in some cases, thinking like a kid. Right, old parable Read More…