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September 2nd, 2016

Good insight from bad political ads.

By Brokaw Account Executive, Jessica Schiele Let’s talk about the elephant (or donkey) in the room. Not Trump or Clinton, per se, but political ads. Mostly the fact that even though we all hate them, they’re flooding our TVs/News Feeds/grey matters right now. But advertisers can actually learn a lot from political ads. Especially what NOT to do. With that, Read More…

November 2nd, 2012

Do you approve this message?

If there’s one thing this political race has taught us, it’s this…people really don’t like advertising. Period. Let’s face it, nobody is out there waiting for your marketing message—with the exception of political advertising junkies, crackpots, and Super Bowl fans. Marketing, no matter the medium, is the telemarketer who called in the middle of dinner last night. It’s the drunk Read More…

September 7th, 2012

Rising above the political blah blah

By Brokaw Digital Media Strategist, Katie Riley It’s a common refrain these days: “I can’t even watch the latest Nickelback video online without being bombarded with political pre-roll, banners, rich media, and any other inch of my monitor that’s for sale.” (Okay, maybe that’s just us.) Truth is, to develop an effective digital campaign that engages rather than irritates—whether that’s Read More…