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October 18th, 2013

Stay relevant. Stay cool. Stay calm.

To connect to consumers in today’s digital age, there are two very serious questions we need to ask ourselves: Why should anyone give a crap? Let’s set aside “big data,” “big ideas,” and all those other big marketing buzzwords for a moment (including “real-time marketing”), and simply ask ourselves: “Is this message really relevant?” Or better yet… “Would I want Read More…