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July 13th, 2012

Can we have your attention, please?

The good news is… you’ve done your homework. And put in over 200 hours developing a brilliant, new brand positioning and an impressive 87-page SWOT analysis deck (with sweet PowerPoint transitions)—not to mention, you have an incredible 360-degree connections plan designed to get in front of the right audience at exactly the right time. The bad news is… you’re still Read More…

June 29th, 2012

How to pinpoint the influencers.

Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your community? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone is based on 25 factors—including everything Read More…

June 22nd, 2012

The Internet and the Bus Monitor.

By Brokaw Digital Strategist Katie Riley A true love story. So just how powerful is this social media stuff, anyway? Well, by now you have probably heard of Karen Huff Klein, a bus monitor for the Greece School District in Greece, NY, who was viciously bullied while watching over students on a bus ride home – with video of the Read More…

November 20th, 2009

Respect the 80/20 Rule.

RESPECT THE 80/20 RULE . . . SMARTY PANTS. Don’t fall into the “online vs. offline” trap. When done right, so-called “offline media” can be just as experiential and participatory as online media. For proof, look no further than The Economist campaign. Instead of talking at their audience—“Hey affluent, well-educated and influential people, read the number one magazine in the Read More…