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November 20th, 2009

Respect the 80/20 Rule.

RESPECT THE 80/20 RULE . . . SMARTY PANTS. Don’t fall into the “online vs. offline” trap. When done right, so-called “offline media” can be just as experiential and participatory as online media. For proof, look no further than The Economist campaign. Instead of talking at their audience—“Hey affluent, well-educated and influential people, read the number one magazine in the Read More…