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March 14th, 2014

How to campaign like a boss. (Of the free world.)

If you exist on this planet, you’ve seen the sitting president sit down with Between Two Ferns host, Zach Galifianakis. Topping the long list of celebrity guests, from Bradley Cooper to Justin Bieber, President Obama showed off his surprisingly dry side in an effort to plug his controversially insufficient website, Healthcare.gov. The White House confirmed that the site has received Read More…

January 31st, 2014

Is your brand ready for the Big Game™?

With so many events happening in January and February, it’s apparent that now, more than ever, social media timeliness can mean a huge payoff. Everyone knows of Oreo taking advantage of last year’s Big Game™ blackout (and getting more buzz than some of the commercials themselves), and most recently, Arby’s major win at the Grammys. So how do you make Read More…

September 7th, 2012

Rising above the political blah blah

By Brokaw Digital Media Strategist, Katie Riley It’s a common refrain these days: “I can’t even watch the latest Nickelback video online without being bombarded with political pre-roll, banners, rich media, and any other inch of my monitor that’s for sale.” (Okay, maybe that’s just us.) Truth is, to develop an effective digital campaign that engages rather than irritates—whether that’s Read More…