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March 29th, 2013

Oh no, not another survey

Last week, we asked you to rate our weekly newsletter on a scale of “best newsletter on the Internet tubes” to “I wish Brokaw was banned from the World Wide Web.” We asked you how often you’d like to get our newsletter. Once a week? Once a month? Or never o’clock? And we asked what you’d like to see more Read More…

August 3rd, 2012

The value of insights, intrusions, and interns

“Great advertising makes the quantum leap from intrusion to reward. From blind date to head-over-heels.” -Brokaw, 1:14-15 If you’ve not read it yet, the book of Brokaw points out some interesting truths on marketing and how to execute it successfully. The book includes the above quote, reminding us that advertising, as we know it, is usually an interruption to our Read More…

July 6th, 2012

Any big plans this weekend?

This is what is being uttered in every office around America while there is a lull in water cooler conversation. Ahhh, summertime – where we can get out, enjoy the wonderful weather, and see what your city has to offer – yes, we even do that in Cleveland. So how do you reach the consumer in a high-impact way while Read More…

June 22nd, 2012

The Internet and the Bus Monitor.

By Brokaw Digital Strategist Katie Riley A true love story. So just how powerful is this social media stuff, anyway? Well, by now you have probably heard of Karen Huff Klein, a bus monitor for the Greece School District in Greece, NY, who was viciously bullied while watching over students on a bus ride home – with video of the Read More…

October 8th, 2010

Going Mobile.

By Brokaw Digital Media Strategist, Katie Riley Adoption and usage of mobile has grown more rapidly than any other personal technology…  Ever. eMarketer is currently estimating that about 80% of the U.S. population (246MM people) now use a mobile phone. It’s not just the number of users that are changing, but we have also moved on from our Zack Morris Read More…

December 4th, 2009

I Can’t Stand Agency People.

By Pat Pujolas, Brokaw Creative Director I recently had the opportunity to present a piece of strategy work to some colleagues at a renowned global agency. In doing so, I got to see firsthand what it’s like to sit on the other side of that table and feel what the client feels, if only for one meeting. Let me tell Read More…