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August 11th, 2010

Not your typical blah blah.

Blah Blah Brand Truth #21: Telling consumers “we’re not your typical company” makes you sound like your typical company. Google the words “not your typical bank” and what pops up? A slew of your typical banks drowning in a sea of your typical marketing strategies that set off your typical consumers’ B.S. radar. So, how do you rise above it? Read More…