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August 20th, 2015

Lady and the Logo.

TV commercials are mini stories typically with a logo at the end. These stories are used to get a message across about a brand. I know what you’re thinking—duh, everybody knows that. But I have a point. So, here it goes… One of the most important parts of a TV spot is the logo and its reveal. It stamps the Read More…

October 27th, 2014

Brands with Vision

Sometimes images can say more than words. And some brands are taking the leap to give consumers a purely visual experience through TV spots, online videos, in-store displays, etc. They’re telling a story without asking viewers to listen. Just watch. This generates an experience for consumers in a way that allows them to relate to brands in their own words Read More…

May 2nd, 2014

Three Steps to Marketing in a Pre-Post TV World

This week marked the kickoff of the 3rd annual digital New-Fronts—a play on television’s venerable upfronts, but for digital programming. And while many are touting a “post TV world,” we’re actually in more of a pre-post TV world. What the huh is a pre-post TV world? It means that right now, most people watch what they want, when they want Read More…