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May 17th, 2013

A little insight about insights.

Has your team of research and brand strategists secretly been nicknamed around the office as the C.S.D. (Common Sense Dept.)? Are your consumer insights really insights, or merely just observations or facts of life (e.g., moms are busy; Millennials are digital; birds are good at flying; etc.). Now might be the time to ask yourself these questions, especially before you Read More…