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May 12th, 2017

3 Ways Podcasts Represent the Very Best Millennials Have to Offer

By Jack Gazdik, Brokaw Associate Director of Digital Strategy Stereotypes! Everybody loves them! Especially when it comes to negatively describing large swaths of people with nothing more in common than the fact that they were born within 15-20 years of each other. Seriously, go to Google and type in “Millennials are”, “Gen X is” and “Baby Boomers are”. What comes Read More…

April 21st, 2017

Millennials have their moments

By Brokaw Designer, Kelsey Ferron Yes, I’m a millennial. (Don’t worry, it’s okay to use the m-word now.) I’m full of 25 years of wisdom, have three instagram accounts and participate in daily gif exchanges with my fellow Gen Y-ers. No, this isn’t a surprise game of two truths and a lie…I really am full of that infamous millennial insight…and Read More…

March 14th, 2014

How to campaign like a boss. (Of the free world.)

If you exist on this planet, you’ve seen the sitting president sit down with Between Two Ferns host, Zach Galifianakis. Topping the long list of celebrity guests, from Bradley Cooper to Justin Bieber, President Obama showed off his surprisingly dry side in an effort to plug his controversially insufficient website, The White House confirmed that the site has received Read More…

September 3rd, 2013

Boomers marketing to millennials? #ohdear

Are you struggling to engage younger consumers in this new digital era? Now be honest, did you jump on the Vine bandwagon because it sounded like an easy and cost-effective way to connect to millions of millennials, and be “down with the kids?” Tread lightly, my friend. Finding where millennials like to “hang loose” and “chill out” (pssst…no one says Read More…

May 17th, 2013

A little insight about insights.

Has your team of research and brand strategists secretly been nicknamed around the office as the C.S.D. (Common Sense Dept.)? Are your consumer insights really insights, or merely just observations or facts of life (e.g., moms are busy; Millennials are digital; birds are good at flying; etc.). Now might be the time to ask yourself these questions, especially before you Read More…