today: advertising, digital, and content marketing / tomorrow: the world / then: the moon

live bro-cam!

sign up for our electronic newsletter.

it’s like candy for your inbox

watch brokaw culture vid

Spoiler alert:
our spirit animal swims in Lake Erie.

July 28th, 2017

Why to keep an eye on Generation Z (and why I’m never going to be able to limit the level of iPad theft in my house)

By Krista Beyer, Associate Media Director Source: Q1 2017 Nielsen Total Audience Report Generation Z deserves our attention. While advertisers, brands, and firms are constantly discussing Millennials and Generation X, Z is often left out… which is just Ludacris. Because as of February 2017, Generation Z is the largest generation accounting for 26% of all persons in U.S. TV homes. Read More…

June 30th, 2016

Broadcasters: Check yes or no.

By Brokaw Associate Media Director, Krista Beyer Late last fall, the world found out about the FCC Auction. What is the FCC Auction? The FCC’s broadcast incentive auction is the process of buying underused TV airwaves (also known as spectrums) and selling (or auctioning) them off to mobile carriers (AT&T, Verizon, etc.). Wireless companies want more broadcast spectrum (airwaves) in Read More…

February 22nd, 2013

We know everything about you. (Nice shirt, BTW.)

We know a newsletter telling you the Internet is collecting all your information and selling it to advertisers isn’t exactly groundbreaking. Within the advertising industry, it’s common knowledge that a majority of the ads you see online are based on your demographics and browser behavior. Case in point, three different Brokaw employees will see three different ads on the same Read More…

January 18th, 2013

LieStrong!

By all accounts, liars are having a banner week. From Lance Armstrong finally spilling his guts to Oprah that he’s been on far more than just his ten speed, to Notre Dame linebacker Manti Te’o and his super-confusing maybe real, maybe fake, maybe dead, maybe never-alive-in-the-first-place girlfriend saga. Well, here in the advertising world, we’re no strangers to lies. Heck, Read More…

January 11th, 2013

Don’t blame the messenger.

Why do we get a nervous twitch anytime we hear statements like, “Outdoor just doesn’t work for us, neither does radio,” or “We’ve never had success with digital display ads.” Why? Because it puts all the blame on the media, rather than the message. Or the actual strategy. Or a few other variables that may impact campaign effectiveness and sales. Read More…