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October 12th, 2012

Here’s to the Peggy Olsens.

Watching Mad Men with women who worked through the ‘60s is a little like watching TV with fresh-caught trout—what with the flopping and the writhing and the hoping for that every-scene with Joan to end. Why? Because, unfortunately, there’s a lot of truthiness in those Emmy-winning episodes. Which is why! … when articles like these come out, it’s important to Read More…

June 18th, 2010

What Working Women Want

By Leah Soeder, Brand Strategist It’s no secret that communicating with women effectively is crucially important to the success of many marketing campaigns.  And for many years, the focus has been on moms in particular, because they wield so much of the decision-making power in their families. But “mom” is only one facet of a woman’s identity—and it may not Read More…