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March 29th, 2013

The benefits of navel-gazing.

In this day and age of instantaneous, reactionary, and usually harsh feedback (see: all of the Internet), it’s nice to get some honest and thoughtful feedback on what you do. Which is why we’re so grateful to everyone who participated in last week’s “Do you even like this newsletter? Survey.” The general consensus: You like us! You occasionally, kind of Read More…

August 11th, 2010

Not your typical blah blah.

Blah Blah Brand Truth #21: Telling consumers “we’re not your typical company” makes you sound like your typical company. Google the words “not your typical bank” and what pops up? A slew of your typical banks drowning in a sea of your typical marketing strategies that set off your typical consumers’ B.S. radar. So, how do you rise above it? Read More…