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December 19th, 2011

From good books to great beer.

Looking for the perfect holiday gift to give your b.m.f. (best marketing friend)? How about one of these must-read marketing books according to Ad Age? Brand Relevance: Making Competitors Irrelevant” by David A. Aaker Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt … and Grind Read More…

November 7th, 2011

Real Original

By Brokaw copywriter, Trish DiFranco Original ideas are like unicorns. Hard to come by and easy to spot a fake. It happened again. Another big agency stole a big idea from a not-so-big establishment to make big bucks. Chevrolet recently came out with this ad to celebrate their centennial. Which is strikingly similar to this blog, Dear Photograph—a Tumblr that collects nostalgic photos Read More…

July 10th, 2011

The Raw Power of Non-Traditional P.R.

To stretch your marketing dollars and gain thousands of free media impressions may require some innovative non-traditional, offline tactics. And maybe a few ace bandages. Yes, we’re referring to the Second Annual Plane Pull at Cleveland Hopkins International Airport, where teams of 20 pulled a Boeing 737 (including yours truly—we’re not only the creators, but also a participant). Besides every Read More…