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July 13th, 2015

The Greatest Commercial Ever Written?

If someone asked you to name your favorite commercial of all time, what would you say? Of course, there are many. And some media outlets spend vast amounts of time compiling lists of “the best commercials ever.” Just ask USA Today, Entertainment Weekly, The Huffington Post, Adweek, ABC News, and some guy named Drew. But seriously, what’s your answer? GEICO, Read More…

May 26th, 2015

Summer Reading List

How do we know summer is nearly upon us? Well, it’s almost 60 degrees here in Cleveland. Also, Bill Gates just released his Summer Reading List. We believe that billionaire computer genius is onto something: reading can make your life better. And as people who write a lot of words, we know that reading also makes you a better writer. Read More…

December 9th, 2013

The Best Of the Best Of

“A new idea is nothing more nor less than a new combination of old elements.” -James Webb Young, A Technique for Producing Ideas “The more elements (you) have to combine, the more ideas (you) can create.” -Jack Foster, How to Get Ideas It stands to reason that, if you’re an advertising or marketing professional-type person, you need to be able Read More…