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September 21st, 2015

Let’s create ads that don’t look like ads.

So, last week’s Content Marketing World conference (#CMWorld) in Cleveland was a huge hit. Yes, we were a little disappointed that John Cleese resorted to an old Johnny Carson monologue in a keynote supposedly about creativity and being original. (Oh, the irony.) But we did get to see Parks and Recs star Nick Offerman chug one of our client’s beers. Read More…

May 25th, 2012

Less is the new more.

We believe an idea is strengthened by everything that is REMOVED from its message, not ADDED to it. Which might explain why we’d get a nervous twitch if you asked us to convey your brand’s five points of difference in a 300×250 banner ad . . . and then make it viral! (Eww boy.) Imagine Volvo saying: “Come drive our Read More…