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September 11th, 2015

Make it ’til you fake it.

By fictionalized Associate Creative Director, Mark McKenzie If you read this blog with any regularity, you’ve probably heard us ramble on (okay, preach) about the importance of being able to connect with consumers using human truths. Those little nuggets of insight that get people to say, “I’ve felt that,” “this feels familiar,” and finally, “I like this brand very much Read More…

August 28th, 2015

Name That Brand.

By Brokaw Copywriter and Hip Hop Dancer, Aaron McBride Remember the game show Name That Tune? It’s like a game you’d play on a long car ride, but not fun, and on TV… Well, the reason that show existed is because names are tough to remember and melodies make you feel something. And you remember 100% of what you feel. The Read More…