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April 20th, 2012

Welcome to the C.S.T. (Common Sense Test)

By Brokaw digital strategist Katie Riley Being a “digital strategist” means, a lot of the time, people think I am smarter than I actually am. The majority of this is attributed to the fact that it seems like I’m speaking a different language about 90% of the time. But some can be attributed to one little test I use for Read More…

March 15th, 2011

Listen to your smallest fans.

By Katie Riley, Brokaw Digital Media Strategist Among the amazing panelists at SXSW, I had the honor to hear Peter Vesterbacka, the creator of Angry Birds, the little-known app that now has a consumption rate equivalent of 1% of all U.S. TV consumption.  Vesterbacka attributes a portion of the game’s popularity to the fact that they listen to their fans.  Read More…

December 9th, 2010

Who wants apps?

By Brokaw Digital Media Strategist, Katie RileyAccording to recent survey conducted by Harris Interactive, consumers consider apps a must have. In fact, more than three-quarters of mobile app users said they expected all brand name companies to have a mobile application, and nearly as many said they expected the app to be easier to use than the company’s website. So Read More…