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November 25th, 2015

Are You Millennial-ized?

Ahhh, Thanksgiving Eve. Time to relax—or not. Yeah, probably not. Because there’s one more demo you may still need to invite to your Black Friday shopping feast: We’re talking millennials (noun. see #millennials.) Ok, they may not be your primary target audience. Or even your third-string. (Manziel-string?) But according to a recent article in AdAge, millennials #love #Thanksgiving #weekend.  So Read More…

March 3rd, 2014

Send Your Brand to the NFL Combine

This week, the 2014 NFL Combine wrapped up in Indianapolis. It not only showed us that QB Johnny Football Manziel can talk big even if he measures small, but it also taught us a little something about our industry. (CUE THE OVERLY DRAMATIC NFL FILM VO & MUSIC) What the NFL Combine can teach your brand: Set big, lofty—but honest—expectations. Read More…