today: advertising, digital, and content marketing / tomorrow: the world / then: the moon

live bro-cam!

sign up for our electronic newsletter.

it’s like candy for your inbox

watch brokaw culture vid

Spoiler alert:
our spirit animal swims in Lake Erie.

May 17th, 2013

A little insight about insights.

Has your team of research and brand strategists secretly been nicknamed around the office as the C.S.D. (Common Sense Dept.)? Are your consumer insights really insights, or merely just observations or facts of life (e.g., moms are busy; Millennials are digital; birds are good at flying; etc.). Now might be the time to ask yourself these questions, especially before you Read More…

March 15th, 2013

The problem with problems.

Marketing relies on creativity. And creativity, at its core, is problem solving. But here’s the trick: there are many, many (read: tons of) ways to solve a problem. Sometimes, it takes looking at a problem in reverse. Or forgetting everything you thought you knew. Or getting an outsider’s perspective. Or, in some cases, thinking like a kid. Right, old parable Read More…

September 17th, 2012

The power of connecting emotionally

The power of connecting emotionally September 17 2012 – 9:04 pm We have a little saying around the office: “People remember one-third of what they read, one-half of what they hear, but 100% of what they feel.” If we can glue our message with an emotional, contextually-relevant “human truth,” we have a far greater chance of being remembered, and ultimately, Read More…