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January 20th, 2012

Just want to “touch base.”

Why do we relentlessly eBlast your inbox every Friday at 11:30 a.m., or 3 p.m., or let’s be honest, whenever we get around to it, really? Why? Because it helps us stay top-of-mind with clients and prospects. For some reason, we’ve had a lot more success gaining new business through our digital efforts rather than cold calling. We don’t get Read More…

October 1st, 2010

How to pinpoint the influencers

Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your category? Welcome to Just type in a Twitter username, hit “go,” and find out immediately just how influential someone is based on 25 factors—including everything Read More…

August 2nd, 2010

“What does it mean?”

Seven months ago, Paul “Hungry Bear” Vasquez had a spiritual, allegedly sober (yeah right) experience videotaping a double rainbow at Yosemite National Park. But the fact that “Hungry” freaks out over an almost “triple rainbow” isn’t what made it viral. In actuality, it was Jimmy Kimmel. The late night show host tweeted a link of this video to his 90,000 Read More…