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October 28th, 2013

The viral virus and its virility

“It’s so easy to fall in love. It’s so easy to fa-a-all in love.” – Linda Ronstadt Linda (aka the Taylor Swift of the ‘70s) was right. It is so easy to fall in love. Especially with the idea of creating viral content for your brand. Because people love viral stuff. They love sharing it. Quoting it. And remaking new Read More…

September 13th, 2013

Let’s make some ideas!

Sure, great creative is strategic. And targeted. And engaging. And a lot of other marketing buzz words. But where do the ideas that make creative creative come from? Here at Brokaw, we’re in the idea racket. And just like you need iron ore to make steel, or fruit to make jam, or two sexually mature adults to make a baby—to Read More…

March 1st, 2013

Fail better.

The perosn who doesnt make misstakes is unlikly to make anythinge. Creative genius Paul Arden said: “Failure is a major contributor to success.” Benjamin Franklin said: “I haven’t failed, I’ve had 10,000 ideas that didn’t work.” Thomas Edison said: “Of the 200 light bulbs that didn’t work, every failure told me something that I was able to incorporate into the Read More…