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May 30th, 2014

Why wit works.

In summary: don’t outspend your competition. Outwit them. (Example A.—Recent ad in the Wall Street Journal for Gold’s Gym) (Example B.—Recent ad in the Wall Street Journal for New York Sports Clubs) Guess which one earned millions of dollars worth of free media from Huffington Post, TIME, USA Today, Mashable, etc.?