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October 28th, 2016

It’s the Great Trumpkin Charlie Brown

By Brokaw Associate Media Director, Krista Beyer Holiday marketing is a tough business. In a climate where consumers are Christmas shopping as early as September and Halloween marketing begins in July, every year is more intense. I mean, I know I’ll begin hoarding my Christmas Ale when it’s released next week. But this year, this year, broke the mold. Literally Read More…

October 30th, 2015

Brands that go bump in the night.

Halloween is my favorite holiday. In my opinion, totally underrated amongst the Christmases and Fourth of Julys of the year—and sometimes, underutilized by brands. It’s Halloween, and it’s not just for candy companies anymore. Sleep with the dead. To celebrate Halloween, Airbnb ran a promotion offering the chance for a one night’s stay in the largest cemetery in the world, the Read More…

October 19th, 2012

If everyone is zigging, maybe it’s time to zag.

In any industry, across any medium, you’ll find common themes and messages. We call this the blah blah. And we encourage you to avoid it like a binders full of women reference. Your brand needs authenticity. And your budget needs help from unpaid media and word-of-mouth. If you’re selling insurance, why do another spokesperson campaign and blend in? How about Read More…