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July 10th, 2011

The Raw Power of Non-Traditional P.R.

To stretch your marketing dollars and gain thousands of free media impressions may require some innovative non-traditional, offline tactics. And maybe a few ace bandages. Yes, we’re referring to the Second Annual Plane Pull at Cleveland Hopkins International Airport, where teams of 20 pulled a Boeing 737 (including yours truly—we’re not only the creators, but also a participant). Besides every Read More…