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July 28th, 2017

Why to keep an eye on Generation Z (and why I’m never going to be able to limit the level of iPad theft in my house)

By Krista Beyer, Associate Media Director Source: Q1 2017 Nielsen Total Audience Report Generation Z deserves our attention. While advertisers, brands, and firms are constantly discussing Millennials and Generation X, Z is often left out… which is just Ludacris. Because as of February 2017, Generation Z is the largest generation accounting for 26% of all persons in U.S. TV homes. Read More…