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May 12th, 2017

3 Ways Podcasts Represent the Very Best Millennials Have to Offer

By Jack Gazdik, Brokaw Associate Director of Digital Strategy Stereotypes! Everybody loves them! Especially when it comes to negatively describing large swaths of people with nothing more in common than the fact that they were born within 15-20 years of each other. Seriously, go to Google and type in “Millennials are”, “Gen X is” and “Baby Boomers are”. What comes Read More…

October 23rd, 2015

Who is the audience?

You’ve probably seen it in a brief, heard it in a pitch, or even written it in an email. Audience. We like to ask each other who the audience is and then in some way define that group. But the definition of the word audience itself is “group of spectators.” However, we don’t communicate with captive audiences. As humans, we Read More…