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August 12th, 2015

It’s brand planting season.

I’m Account Supervisor Jayme Kostelnik. I’m a gardener. And according to my Brokaw company bio, I like to cultivate plants and client relationships. (Zing!). It got me thinking about how great brands grow (whoa, I’m on a roll) their fan bases. In his book, Start with Why, Simon Sinek makes a compelling argument that’s worth remembering: “People don’t buy what you do. They Read More…