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March 16th, 2016

Ain’t No Party Like First Party (Data)

By Jack Gazdik, Senior Digital Strategist at Brokaw Amidst the industry jargon of fragmented customer touchpoints and disjointed metrics, digital marketing can be one intimidating party. Well, luckily you don’t have to go stag, because you have a friend that already gives you a leg up named first-party data. First-party data is all of the information you have collected about Read More…