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April 27th, 2016

What we learned from Purple Thursday.

So, we lost another legendary musician way too soon. What’s even sadder is what happened on social media immediately following the news. Brand posts like this: And this: And, oh no, not this: So, what do we recommend a brand do following the death of a recent celebrity, like Prince or David Bowie? Listen to Prince’s words, and celebrate that Read More…

September 7th, 2012

Rising above the political blah blah

By Brokaw Digital Media Strategist, Katie Riley It’s a common refrain these days: “I can’t even watch the latest Nickelback video online without being bombarded with political pre-roll, banners, rich media, and any other inch of my monitor that’s for sale.” (Okay, maybe that’s just us.) Truth is, to develop an effective digital campaign that engages rather than irritates—whether that’s Read More…