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January 9th, 2015

Identity Fatigue Takes Hold

For maybe just one day, I’d like to be Gisele Bündchen. You know, I’ve got a serious case of Identity Fatigue. Well, not exactly. “Identity Fatigue” is the reason behind the Internet’s newest trend—and it’s a little more complicated than a good cat video. It’s called “anonymity,” and it’s no longer just for Batman. When Facebook burst into our lives Read More…

August 8th, 2014

Subject: FACEBOOK DOWN – WORLD PANICS

Last week, Facebook was down for all of 27 minutes for pretty much the entire world. Ironically, the same massive pool of people who despise Facebook sent out a collective shriek via other channels (yay, Twitter) at the outage. The impact this momentary event had on all of our lives is in fact unsettling and speaks to the greater issues. We Read More…

June 27th, 2014

Let’s be friends. For three bucks.

So let’s say your latest viral video has plateaued at 678 views. Or your Facebook fan page isn’t quite living up to expectations. Why not try purchasing a few extra “Likes”? For the low, low price of approximately 5-7 cents a pop, you can bolster the appearance of all your social efforts! Check us out, boss, we’re the boss! According Read More…

February 14th, 2014

Be My Valen-brand

“Cause no one can deny, this love I have inside. And I give it all to you. My love (my love, my love). My endless looooooooove.” – Nicole Richie’s Dad Today, more than any other day, the former lead singer of the Commodores is right: love is really important. And while we’re all prepping to shower our beloved with Hot Read More…

February 7th, 2014

How to generate Olympic-sized buzz.

Hooray, the Winter Olympics are here! Which means all eyes are on Sochi—and thanks to social media…Sochi toilets (gross). But instead of focusing on negative WOM (a cooler way to say “word-of-mouth”) or reactive brand-damage-control WOM, let’s discuss how you can proactively unleash the power of the positive WOM. Like creating and seeding brand content that is so unique, fresh, Read More…

January 3rd, 2014

A Brand New Brand Year

3, 2, 1, huzzah! It’s a new year! It’s a fresh start! It’s a Wednesday! The end of a year means something different to everyone. And what a year it was. Miley Cyrus busted out her achy breaky twerk with a little person. Vine was the hot social media trend for about six seconds. And apparently, Alan Thicke’s son is Read More…

January 25th, 2013

Stop selling. Start edu-tain-elling.

Over the past 20 years, we’ve had quite a few clients along the way ask us, “Why can’t we lose all the entertaining, witty stuff and just get right to the sell?” We try to remind these clients in the most tactful, eloquent way possible (without getting fired) that people aren’t watching TV to see your commercial. Or perusing Facebook Read More…

September 21st, 2012

NBC: The Internetwork. (See what I did there?)

By Brokaw writer and wacky next door neighbor Aaron McBride Do you hear that buzz? No, it’s not just the bees being extra mad and stingy because they’re about to die. It’s actually the sound of audiences fluttering in excitement over the new fall TV lineups. Yep, it’s that time of year when the networks are longing for the next Read More…

July 27th, 2012

Chick-fil-Ain’t this interesting?

As Chick-fil-A works through its current PR nightmare involving everything from recalled Muppet toys, to an anti-gay company stance, to a fictitious Facebook user masquerading as a young girl named Abby Farle defending Chick-fil-A (see “her” posts below), we thought about a few lessons every company can take away from this. Save the waffles for breakfast. Pick a position and Read More…

July 6th, 2012

Any big plans this weekend?

This is what is being uttered in every office around America while there is a lull in water cooler conversation. Ahhh, summertime – where we can get out, enjoy the wonderful weather, and see what your city has to offer – yes, we even do that in Cleveland. So how do you reach the consumer in a high-impact way while Read More…