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March 24th, 2017

Brands Gettin’ Lucky on St. Paddy’s Day

By Brokaw Interactive Art Director, Emily Downey To preface: I’m Irish. I come from a long line of Cunningham’s and O’Malley’s, I’ve got my fair share of freckles and I was a few letters away from being named Erin (mom won that fight, sorry dad). So, I find it only fitting that I get to talk about my favorite holiday Read More…

March 15th, 2013

The problem with problems.

Marketing relies on creativity. And creativity, at its core, is problem solving. But here’s the trick: there are many, many (read: tons of) ways to solve a problem. Sometimes, it takes looking at a problem in reverse. Or forgetting everything you thought you knew. Or getting an outsider’s perspective. Or, in some cases, thinking like a kid. Right, old parable Read More…