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December 7th, 2012

Enough with the same old same old.

Find your voice. In today’s crowded marketplace, the tangible differences between products and services are rapidly decreasing. So in reality—although most corporations will never admit this—the only thing that might separate you from the competition is your unique brand voice, and your ability to use it to forge an emotional, memorable connection with your audience. Companies like Dos Equis, vitaminwater, Read More…

January 7th, 2012

The year of the neo-Draper?

By Tess Lynch, Grantland blogger, Brown-alum, and Brokaw-wannabe? “2012 will be the beginning of a new era of advertising. Besides the Orkin and Dos Equis “Most Interesting” men, the past few years in commercials have been a mostly plain-yogurt flavored bowl of offerings peppered with occasionally offensive gender stereotyping and the same five white guys who live in an apartment Read More…