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September 5th, 2014

Dollar Razors. Menstrual Marketing. And you.

How does a tiny startup company like Dollar Shave Club compete with razor titans like P&G, and sell millions of razors and “male wipes” to the masses—despite a miniscule paid media budget and zero retail presence? And more importantly, what can we learn from them? Zag when everyone is zigging. Instead of paying for placement at major brick-and-mortar retailers across Read More…

June 21st, 2013

Razors. One Wipe Charlies. And you.

How does a tiny startup company like Dollar Shave Club compete with titans like P&G and Unilever, and sell millions of razors and “male wipes” to the masses—despite having zero paid media dollars and zero retail presence? And more importantly, what can we all learn from them? Zag when everyone is zigging.Instead of paying for placement at major brick-and-mortar retailers Read More…