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December 30th, 2010

This is facts

Served to you by Brokaw copywriter, Trish DiFrancoWith the first-ever personalized viral responses on YouTube, Old Spice took the throne this year for innovative interactive marketing campaign. You can expect even more creative social media optimization for 2011. In fact, eMarketer.com predicts U.S. social network ad spending is expected to jump up 2.09 billion, up 24.2% from 2010. Reuters predicts Read More…

December 9th, 2010

Who wants apps?

By Brokaw Digital Media Strategist, Katie RileyAccording to recent survey conducted by Harris Interactive, consumers consider apps a must have. In fact, more than three-quarters of mobile app users said they expected all brand name companies to have a mobile application, and nearly as many said they expected the app to be easier to use than the company’s website. So Read More…