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October 27th, 2011

And now, a word for our Founder.

As many of you know, Bill Brokaw founded our agency on April Fools Day, 1992. For all of us here, that was a pretty big day. And Bill’s self-deprecating sense of humor and dedication to his craft still serves as the inspiration for everything we do. So consider this an e-shout-out for a man who just had a pretty great Read More…

June 9th, 2011

Stop being so rational.

Why, after a long, four-day workweek, do you feel the need to go home and have a pizza, or a 9.1% Lake Erie Monster (yowzers!), or perhaps a triple scoop of Edy’s Double Fudge Brownie Ice Cream? Why? Because you have a weak prefrontal cortex, and you know it. Or at least author Jonah Lehrer knows it. After all, in a Wall Street Journal article, Read More…

May 20th, 2011

If everyone is zigging, it’s time to zag.

In any industry, across any medium, you’ll find common themes and messages. We call this the blah blah. And we encourage you to avoid it like the plague cliché. If you’re selling insurance, don’t just do another rate ad. How about a rhetorical questions campaign with Too Tall Jones? Instead of doing testimonials like every other children’s hospital out there, Read More…

January 27th, 2011

Honk, if you love social media.

Based on a recent study of more than 65,000 US consumers by The Media Audit—Buick, Oldsmobile, and Mercury owners are less likely to have recently used popular social networks, while Audi, SAAB, and Infiniti owners were more frequent participants. Further proof that this really is your father’s Oldsmobile.