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January 7th, 2012

The year of the neo-Draper?

By Tess Lynch, Grantland blogger, Brown-alum, and Brokaw-wannabe? “2012 will be the beginning of a new era of advertising. Besides the Orkin and Dos Equis “Most Interesting” men, the past few years in commercials have been a mostly plain-yogurt flavored bowl of offerings peppered with occasionally offensive gender stereotyping and the same five white guys who live in an apartment Read More…

December 19th, 2011

From good books to great beer.

Looking for the perfect holiday gift to give your b.m.f. (best marketing friend)? How about one of these must-read marketing books according to Ad Age? Brand Relevance: Making Competitors Irrelevant” by David A. Aaker Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt … and Grind Read More…

November 18th, 2011

What hue are you?

By Brokaw copywriter, Erin Pollock (a.k.a. “Tiny”) Someday I wouldn’t mind a pair of those gorgeous shoes with red soles. And I certainly wouldn’t mind a little gift in a pretty robin’s egg blue box. (Adam Pollock, darling husband of mine, are you reading this? Ahem.) Anyway, you probably know of which goods I speak. And you know what? Those Read More…

July 1st, 2011

Move over, YouTwitFace.

By Brokaw copywriter Patricia DiFranco We know what you’re thinking. Between checking your YouTube, Twitter, Facebook, Tumblr, and RSS feed: I could really use another site to detach myself from reality even further. One of our favorite @bestat tweets from this week sums it up well: I’d get a lot more sleep if I didn’t insist on reading the entire Internet every Read More…