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June 22nd, 2012

The Internet and the Bus Monitor.

By Brokaw Digital Strategist Katie Riley A true love story. So just how powerful is this social media stuff, anyway? Well, by now you have probably heard of Karen Huff Klein, a bus monitor for the Greece School District in Greece, NY, who was viciously bullied while watching over students on a bus ride home – with video of the Read More…

March 9th, 2012

Your business just got Zuckerberged!

By Brokaw Copywriter, Aaron McBride Now companies all over the world can experience what we’ve been enjoying since last fall—all the same stuff in a different order. Okay, I’m (sort of) over-simplifying it. There are a couple features of the new Timeline format that could be beneficial for businesses and brands (and anyone who feels like they deserve “fans” over Read More…

January 7th, 2012

The year of the neo-Draper?

By Tess Lynch, Grantland blogger, Brown-alum, and Brokaw-wannabe? “2012 will be the beginning of a new era of advertising. Besides the Orkin and Dos Equis “Most Interesting” men, the past few years in commercials have been a mostly plain-yogurt flavored bowl of offerings peppered with occasionally offensive gender stereotyping and the same five white guys who live in an apartment Read More…

June 25th, 2011

Q.R. Madness!

By Brokaw digital media strategist, Katie Riley Yes, we know. Q.R. code campaigns are sooooo last year. But put a Q.R. code on TV—as performed by C.N.N.this past Monday and parodied by The Daily Show on Tuesday—and suddenly, you’ve got yourself a hot, new marketing sensation all over again, Ms. Trendy McMarketer. But just because it’s all the rage right now, doesn’t necessarily make it Read More…