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December 3rd, 2011

“Own” News

By Brokaw Digital Strategist, Katie Riley and writer, Trish DiFranco Advertising nerds were busy this week discussing the viral video created by Global Interactive Agency, SapientNitro. Met with overwhelming negative responses on their Facebook page, the idea engineers promptly pulled the video, deleted every comment related to it, and later, apologetically blogged about it. Eek. You can’t start the party, Read More…

November 7th, 2011

Real Original

By Brokaw copywriter, Trish DiFranco Original ideas are like unicorns. Hard to come by and easy to spot a fake. It happened again. Another big agency stole a big idea from a not-so-big establishment to make big bucks. Chevrolet recently came out with this ad to celebrate their centennial. Which is strikingly similar to this blog, Dear Photograph—a Tumblr that collects nostalgic photos Read More…

November 2nd, 2011

The perosn who doesnt make misstakes is unlikly to make anythinge.

Creative genius Paul Arden said, “Failure is a major contributor to success.” Benjamin Franklin said, “I haven’t failed, I’ve had 10,000 ideas that didn’t work.” Thomas Edison said, “Of the 200 light bulbs that didn’t work, every failure told me something that I was able to incorporate into the next attempt.” Theater director Joan Littlewood said, “If we don’t get lost, we’ll never find Read More…

September 21st, 2011

The Do’s and Don’ts of Creating an Effective PSA

Yes, we love working with consumer brands like vitaminwater, Fazoli’s, and Great Lakes Brewing Company, where we’re creating art to serve capitalism, and basically just thinking of new ways to get more people to buy more stuff. But every now and then, we get the opportunity to create art to serve the greater good, where we get to use our Read More…

August 25th, 2011

Back to school time!

“Fall is here, hear the yell, back to school, ring the bell . . .” okay, okay, enough with The White Stripes. It’s time to get serious. It’s time to learn how to connect to the class of 2015. For starters, you might want to think twice about that cable buy—not to mention, consider adding some original content to that Read More…

March 31st, 2011

FirstMerit Banking on Brokaw

CLEVELAND, April 1, 2011 /PRNewswire/ — FirstMerit Corporation (FMER: 17.695 +0.105 +0.60%) is taking its brand to new levels and new markets with a new advertising agency. Following an agency review, the growing Midwest regional bank, with 207 branches in Akron, Chicago, Cleveland, Columbus, Toledo, and western PA determined Brokaw Inc. had the digital and creative expertise to position FirstMerit Read More…

March 15th, 2011

Listen to your smallest fans.

By Katie Riley, Brokaw Digital Media Strategist Among the amazing panelists at SXSW, I had the honor to hear Peter Vesterbacka, the creator of Angry Birds, the little-known app that now has a consumption rate equivalent of 1% of all U.S. TV consumption.  Vesterbacka attributes a portion of the game’s popularity to the fact that they listen to their fans.  Read More…